BERTHA
BERTHA
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Executive Team

Mac McNeil

Chief Executive Officer 


  • Executive leadership, 15 years
  • Financial services and banking leadership, 20 years
  • International business partnerships and operations, 7 years 
  • Fund structuring and administration, 5 years
  •  Named 10 Most Influential Black Corporate Leaders to Watch in 2023 by CIO Views Magazine 

Ed Brinson

Chief Operating Officer


 

  • Strategic and performance-driven operations executive with over 25 years of experience leading complex, high-volume environments across commercial aviation, logistics, and ground operations. As Sr. Executive Vice President and Chief Operating Officer of Bertha Inc., Ed Brinson oversees the company’s end-to-end operational strategy—including fulfillment, infrastructure, last-mile delivery, and customer experience—as the company scales to compete with global e-commerce giants.
  • Ed is recognized for building and leading large, mission-critical teams with precision, agility, and a people-first approach. He has successfully led multi-airport operations for American Airlines Group, as Regional Manager, Southeast Division, managing thousands of frontline employees throughout career, enhancing operational reliability, and driving measurable improvements in safety, service delivery, and organizational performance.

Harouna Cherif

Chief Operating Officer - Africa

 

  • 15+ years of African dealmaking & negotiations
  • Market entry strategy
  • Joint venture structuring
  • Risk and cost analysis
  • Specialist in government relations and board-level B2G negotiation 
  • Secured full permit stack for a €40M FMCG rollout in Nigeria by negotiating directly with NAFDAC, Customs, and State Ministries, and cut lead time by 40%.
  • Facilitated direct MoUs between Côte d’Ivoire’s trade ministry and manufacturing groups from France and Switzerland, unlocked €25M in FDI with firm local-content guarantees.
  • Won $12M in tax and duty relief for mining and infrastructure clients through high-level negotiations with finance ministries in DRC, Angola, and Guinea.

Watchen Harris Bruce

Chief Development Officer

 

  • Executive leadership, 30 years
  • Banking and development finance, 40 years
  • Experience managing USAID Economic Growth & Development Projects in Africa, 7 years
  • Community and international development, 20 years 
  • Honored as a 100 Top Women Leader in Baltimore, MD (The Daily Record)
  • 2022 Testified before the US Senate Banking, Finance & Urban Committee

James Boyce

Chief Global Air Freight Flight Operations

 

  • Executive-level strategic and analytical support for financial management, workforce planning, procurement, and performance analysis
  • Ground-Based Navigation & System Engineering portfolio including:
    • Distance Measuring Equipment (DME)
    • DME, VHF Omni-Directional Range (VOR), Tactical Air Navigational (TACAN) (DVT)
    • Instrument Landing Systems (ILS)
    • NextGen DME
    • Very High Frequency Omni-Directional Range (VOR) TACAN (VORTAC)
    • Very High Frequency Omni-Directional Range (VOR) - Minimum Operational Network (MON)
    • Runway Safety Area (RSA) 
  • PM/FAC-COR Level III, Federal Acquisition Institute- Certification
  • Executive Leadership Program, Graduate School USA, Washington, DC, 2010 -Graduate Certificate


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